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Gold is not limited to the yellow tone we know and love. In fact, it can come in a variety of hues from rosy pinks, to almost silver in tone, and everything in between. We dive into white gold vs yellow gold vs rose gold to uncover the differences, and characteristics of each.

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Why are There Different Colours of Gold?

Gold jewellery comes in a wide range of colors, but what makes each colour its own? Pure gold, also known as 24k gold, is a deep yellow colour. However, this type of gold karat is very soft and can easily be scratched and damaged. Metal alloys are often added to create stronger, more durable types of gold. These additional alloys can give the metal a unique colour resulting in yellow gold, white gold, or rose gold.

Durability isn't the only advantage these colored golds can have. The most obvious characteristic is the individual hues that each gold jewellery boasts! No matter whether you prefer jewellery with cooler tones, or romantic blushes there's a gold colour for you. Those with sensitive skin may find that when comparing yellow gold vs white gold vs rose gold, that yellow gold comes out on top. The pure metal, as well as the added zinc alloy are the most hypoallergenic combination of the three. This is especially true of solid gold jewellery, ideal for pieces that touch your skin.

Rose Gold

Rose gold jewellery is created when pure gold is mixed with copper, resulting in the dusky pink that has become so popular. Due to its appearance you may also hear this type referred to as pink gold. Just as with yellow gold, rose gold too has karats that work in exactly the same way. When comparing rose gold vs white gold vs yellow gold, rose gold is actually the most durable of the three - despite its soft appearance. The durability makes it excellent for everyday wear, whether it be as modern earrings or stylish necklaces.

White Gold

White gold is usually created when gold is combined with nickel and zinc. The resulting colour is very pale, and is believed to originally have been designed to imitate platinum. The nickel content of white gold makes it more durable than yellow gold, but less so than rose gold. For this reason, many couples opt for their wedding and engagement bands to be crafted from white gold. Not only is it less susceptible to scratching, but it also pairs effortlessly with the cool sparkle of diamond rings, ideal for sentimental stacks.

When comparing white gold vs yellow gold vs rose gold, there are a few key things to consider when choosing which one is right for you. We've drawn together a list of things you should think about before making up your mind:

The differing colours of white gold, yellow gold, and rose gold lend themselves to pairing better with different gemstones. The cool tones of white gold look flawless alongside diamonds and other clear gems. Whilst yellow gold is a striking background for the vibrant colours of blue lapis jewellery.
The different alloys used to create white gold, yellow gold, and rose gold cause them to vary in strength. Rose gold, made from copper is the strongest, with white gold coming in second place, and yellow third. This isn't to say that yellow gold isn't durable, but it's a small factor to consider.
For most people, the choice between white gold vs yellow gold vs rose gold comes down to appearance. We all have our own preference for gold colours, and you should wear the one that resonated with your style most.