Bowling; Digital Creative Consultant, mother of three and
Disneyland lover! Discover her tips for creating a beautiful social
media feed, her West Coast style and her favourite
You specialise in developing social media strategies and
personal branding for celebrities. What tips do you have for mere
mortals in building a beautiful social media and online presence to
be proud of?
has become one of the most important, if not THE most important-
tool we have in communicating with our peers, colleagues and
family. It is of the upmost importance to retain a very respectful
presence on social media, one with integrity. I also appreciate
when a person or brand's social media is thoughtful, beautiful and
shares meaningful, authentic, smart content. It can be a tool used
for great good, or I'm afraid it has also become a double edged
sword and we will leave it at that.
Do you have a favourite client? If so, why?
I have several
favorite clients. Karolina Kurkova has provided me with many
unforgettable moments that only a supermodel of her calibre could
afford. Working with Karolina, my fashion experiences were dreams
come true. Cornelia Guest is a legend. Her stories are unbelievably
interesting, her friends and parties are for the history books.
Staying at her parents' home, Templeton, was something I will never
forget. If those walls could talk! Working with Baz Luhrmann and
wife, Catherine Martin - aka - CM, was a personal favorite as well.
I am such a big fan of their work, it was hard to keep my
What's the best piece of career advice you were given
when building your own business? And what's the best piece of
advice you would pass on to others?
My family is
from the south and so many pieces of advice have a tinge of
religious overtone, but some of my favorites that certainly ring
those who help themselves.
in the form of work boots.
The harder I
work, the luckier I get.
of advice was from a mentor, David Codicow, he always reassured me
to have confidence because as a young business person working for
yourself, sometimes it is easy to question if you are the expert or
the right one for the job. Not sure why self-doubt comes so easy
even to a personally confident person and particularly to women,
but he really established my confidence in business. Why not
What is 'West Coast' style and how can we achieve this
in our wardrobes this summer?
style is effortlessly cool. The hair is undone, the makeup is very
understated, it's a lot of denim, dresses and flats. The jewelry is
layered and you get the feeling that these pieces don't come off, a
California girl wears them for a morning dip in the ocean and
sleeps with it on. This look can most casual cool look can
certainly be achieved with MV through the different lengths in
necklaces as well as layering the bracelets with a bit of fringe
and tassel. The idea that these pieces have meaning are reasons why
they can never come off... they are sentimental and represent her
heart worn on her sleeve so to speak.
California girl style you need to master the "beachy wave"
hairstyle, apply bronzer with a pink gloss and swipe of mascara,
denim cut offs or cropped frayed jeans paired back to sandals, an
oversized top and a hat/sunglasses combo for the win.
As a young mom of three with your own business, what
life hacks can you share when it comes to achieving on point
professional presentation, while getting your growing family out
I dry clean
everything. My girls' clothes, my clothes, it's one easy way to
know that at least our clothes are going to be pressed before we
walk out the door. My "uniform" is mostly black and neutrals so
this takes some of the guesswork out knowing items easily
co-ordinate. I also swear by a baby sling, (not a wrap), while
getting ready. Babies just want to be held. All the time. Don't
fight it. With a sling, you can easily put the baby in, blow out
your hair and apply your makeup without the stress of a baby who is
upset. No need for that.
What three pieces of jewellery do you incorporate into
your everyday look?
Alphabet necklace, my personalised stack of friendship bracelets
and a statement ring.
You've laid your roots down in California after years of
'commuting' from New York City. What drew you to Orange
I love beach
living and the OC is like a small town! It is so great for family
life and incredible for our health to live near the ocean. Orange
County is safe, clean, conservative and beautiful. The hustle and
bustle of the hectic city life is like no other and I love NYC, a
city that can't be compared when it comes to business opportunity,
however, Orange County is very family friendly and a mellow pace.
LA has far too much traffic, no thank you. In Orange County you're
an hour from LA, hour from Catalina, hour from San Diego, little
over an hour from Palm Springs, you can't beat it!
For travellers heading to the OC for the, what should we
include on our itinerary, and in our packing list?
gear! You don't want to come and not incorporate the beach.
Everything we do is on or close to the water. I'd suggest outdoor
shopping at Lido Marina Village - great shops, pretty scenery on
the water and a wonderful collection of little shops and
restaurants. I love The Beachcomber and my favorite beach city is
Laguna Beach. It is the prettiest best beach city in Orange
And if we have little travellers in tow?
If you have
little ones in tow, it would be cruel not to take them to
Disneyland, the happiest place on earth! We spend a lot of time
there as annual pass holders, another reason why I love the
If you could engrave anything on a Monica Vinader
bracelet, what would it be?
names layered with another bracelet that has my anniversary