Von Bismarck, co-founder of PR and branding agency BPCM. Discover
her New York party hotspots, her new interiors project and her
As co-founder of BPCM you represent some of the world's
leading luxury and fashion brands, what are your top brand building
tips in business?
I think every
brand needs to go through the exercise to really know who they are,
who their real target market is, and have a strong focus on
branding. When it comes to product, the quality has to be as good
as it can be in its category. Brand building has changed and how to
get your message out there has changed. Today you have to consider
traditional media, but even more online media, ambassadors online
and offline and partnering with brands that will put you on a fast
track to build brand recognition.
You are a frequent flyer to some of the world's most
exciting cities, what do you miss most when you are away from New
What I miss
most usually are my kids (unless they tag along). I miss the pace
and the energy that New York has to offer. I miss my house and just
the familiarity of being at home really.
What advice would you give to someone starting out in
the fast-paced world of PR in New York City?
PR is very
competitive and often has a reputation of being a flakey, flighty
industry. Be different, work hard, deliver what you promise and
learn. Remember in PR it's not about how fabulous YOU are but how
fabulous the client is.
Vanessa Von Bismarck captured in the BPCM offices in New
Vanessa stacks her engraved Linear Friendship bracelet with the
new Linear Bead and a diamond Baja.
Your agency regularly plans spectacular parties and
events. Where is the best place to throw a serious celebration in
New York City?
depends on what kind of party you are organising. I love
Indochine if you want to do a big fabulous dinner. I also
love the hidden places in China Town for something that feels
grittier. It's often less about the location, and more about the
mix of people, the reason for the party, the music etc.
For more serious business, where do you go for the best
working lunch in town?
recommend Casa Lever uptown, San Ambroes West Village, Americano in
Chelsea and the Locanda Verde in Tribeca.
What are your go-to New York daily news
I always read
the New York Times, Wall Street Journal, WWD and BoF.
In addition to running your own business, editing an
interiors book (Living in Style New York) and renovating your own
home, you are a dedicated mom of two. What are the best ways to
enjoy New York as a family?
I love taking
the boys to the Natural History Museum as well as for dumplings in
China Town. They love the intrepid but we also sometimes just take
city bikes and go cycling along the West Side highway.
Can you share with us some decorating tips from your
book or your recent home renovation?
I spent a lot
of time on Pinterest looking at the styles I liked and then I
picked fabrics that I loved at the D&D Building. Sometimes I
had to find budget alternatives; one of the best discoveries I made
an amazing auction site, as well as Brimfield Antique Market in
Springfield where we bought a lot of things. I had fabrics lying
around for days before deciding what to do with them. I finally
pulled the trigger when I found a good piece of furniture that fit
the overall house aesthetic.
How do you style yourself for work, especially in the
fashion industry? What is your key look and how do you
I do have a
uniform, either Stella Julia pants or current Elliott skinny black
jeans a white shirt or top and a black jacket from Brock
Collection, Joseph or Preen paired with either biker boots or
What one piece of jewellery is your 'everyday' that you
never take off?
I always wear
my charm necklace and my bracelet that has my kid's names on it as
well as my Monica Vinader friendship bracelet.
If you could have one thing engraved on a Monica Vinader
bracelet, what would it be?