Ahmed; New Yorker, model and co-founder of Everyday People.
Discover how she founded her business, her favourite Monica Vinader
pieces and how she styles our A/W17 collections.
Tell us about 'Everyday People' and what made you want
to start it?
People is a daytime cultural, music and wellness event. I created
Everyday People simply as a place for my friends who are young POC
to network, dance and just have a good time. Upon moving to NYC I
found it difficult to achieve a sense of community and I had a lot
of trouble finding an internship because I soon realized it's not
about what you know but who you know.
off as a small gathering of friends and friends of friends' has now
grown upwards to 2,500 attendees. Everyday People is also expanding
with events taking place in different cities as well as
What is your go-to piece of jewellery?
of jewellery is a delicate necklace. I think that I tend to be more
on the simplistic side when it comes to clothing and pairing a
necklace with an outfit adds a bit of sparkle to my look. I also
love a good pair of hoop earrings - it can really dress up even the
most casual look.
What is the earliest memory you have with
I have a
couple of memories. I do remember playing with my mom's gold that
was from East Africa and then her buying me gold to wear, yet
promptly losing it at the playground (laughs). Another memory is
from high school where I would wear the biggest hoops ever or door
What is it about Monica Vinader pieces that you like the
thing about Monica Vinader jewellery is that the pieces are simple
and delicate, just how I like it. I absolutely love the rose gold
finish and the personalisation that Monica Vinader offers. I
definitely like to have unique pieces and there is nothing more
unique than having my name engraved.
If you could only engrave one symbol, sentence or
character what would that be and why?
engrave my mother's name. She is one of the most important people
in my life. She has been a role model to me in every form and
shape. She is the first person I ever saw wear jewellery and do it