Fantacci, stylist, former fashion editor, co-founder of Wardrobe
ICONS and devoted mother of two. Discover her journey from fashion
journalism into full-time blogging, her seasonal jewellery picks
and her expertly edited essentials.
You began your career as Fashion Editor for Red
magazine, then you took a leap of faith blogging full time via
Wearing It Today (WIT) and since then you've co-founded Wardrobe
ICONS. What gave you the confidence and drive to establish your own
I felt like at
the time I left Red Magazine there was more interest in me as a
blogger than as a fashion editor. It was quite a scary decision but
I felt that brands and also my readers had more belief in what I
would say when it was written on my blog rather than when it was on
the pages of Red Magazine, which made me think I wanted to have a
more direct communication with my audience. The confirmation of
that was when I did a post on what could be improved with my blog
and I received countless answers; most of them were asking to see
more about me and my life. I felt there was more of a need to do
something personal and that's when I left Red to focus WIT Blog.
Wardrobe ICONS because I
personally felt the need to continue being a fashion editor. I
didn't want to just move to the blog side where everything was
concentrated on me; I had interests as a fashion editor - other
designers and people in the industry - and I felt that having
Wardrobe ICONS would allow me to still have a voice as a fashion
The concept behind Wardrobe ICONS is to show people what
never goes out of fashion, favouring forever-pieces over quick-fix
fashion. Which pieces of jewellery would you recommend to
complement a timeless look?
I think a gold
bangle is something that you'll wear again and again; that would be
one of my top five. A pair of small diamond studs, just a little
accent in your ear is something that you'll never get bored of. I
personally love stacking eternity rings. You can buy them yourself
for an occasion or receive them from your friends or your husband
and you can keep giving a meaning to each one of them; they are
just so delicate and beautiful. A small dainty necklace is
something that you can wear in the summer and layer more than one.
It's important to have a piece of jewellery that dresses up your
outfit instantly, so if you're wearing jeans and a white t-shirt,
maybe pair it with chandelier earrings, something big and bold that
really adds a bit of oomph to your outfit.
Do you find that the season and the weather reflect how
you wear your jewellery?
find that the moment the sun comes out I start piling bracelets on.
You're usually wearing short sleeves in the warmer months, you have
a bit of a tan, and it just says summer to me to have a wrist full
of bracelets. It's the same for delicate necklaces; in the summer
you're more likely to be wearing an open shirt or something that
reveals a bit more skin and I think that layering small pieces is
so beautiful. I love rose gold against tanned skin as
In the winter
I wear a lot more earrings, big or small, with chunky jumpers and
knits. Rings I don't wear as many but I get fixated on one or two
and wear them all the time but I find earrings, necklaces and
bracelets that I'm tempted by.
Laura Fantacci wearing our new Nura Teardrop Jacket
Laura, self-styled in a selection of Nura, Baja, Linear and Fiji
bracelets paired with a stack of Signature bangles.
How has WIT Blog helped you in successfully running
I don't think
I would have ever started Wardrobe ICONS if I hadn't have feedback
from my WIT Blog readers. I started it was because most women in
their late 20s and 30s who followed me within the WIT Blog had this
desire to build a perfect wardrobe, a really cohesive,
intelligently edited wardrobe that would work for the rest of their
lives as opposed to just the pieces of the moment. It was through
them that Wardrobe ICONS started and I only have them to
Are you still running WIT Blog at the
The WIT Blog
is on hold, it was a goodbye, not an 'adio' as we say in Italian! I
stopped it in May last year when I was pregnant and then I was
running Wardrobe ICONS alone for 6 months while Petro had her baby.
I felt like I couldn't physically give the attention to both so I
put it on hold. It was the right decision at the time, but a year
has passed and I confess that I do sometimes think that it could
come back with a slightly different focus. It used to be about what
I was wearing every day at a time where we didn't have Instagram
and live video; it was the only way to show what I was wearing. I
don't think it will come back in the same form, as people can see
what I'm wearing every day on my Instagram. It might come back as a
more personal tool to, so watch this space!
London is a very competitive City, how do you make sure
Wardrobe ICONS stands out in such a busy market?
We really just
do what we love. I try not to think about the competition too much
as I feel like you can drive yourself mad doing that. We try to
stay true to our philosophy of 'expertly edited essentials' and be
true to what are interested in and potentially what our readers
could be interested in. Petro and I are both ex-fashion editors and
we've done this job before which means we know what might work in
these women's wardrobes. At the moment we just want to produce the
best possible content and in the most professional way possible.
Keeping up with the times is also important. We'll be relaunching
the Wardrobe ICONS website at the end of May; it's going to be much
easier to navigate and will be responsive; that's one of the first
steps into a new era for us.
After blogging alone for two years, you collaborated
with Petro Stofberg to establish Wardrobe ICONS. What do you feel
are the benefits of working as a partnership?
First of all
it's a less lonely environment. You have somebody to go to press
days with and someone who you can bounce ideas off. We have
slightly different takes on what we think is a classic which is
such a good thing in a world where not everyone is going to share
my girly-ness for instance. Some people prefer Petro's slightly
more androgynous, more pared back look. I think our readers have
two very different people to relate to, but equally we both share
this ICONS philosophy which keeps us together.
I'm very lucky
that Petro isn't just a business partner, she is also good friend
and there is a certain amount of comradery to what we do - I love
working with her. It was really lonely in the time without her
during our respective pregnancies but we're back together now! It
makes me feel very proud how we timed it actually and how we as
women are able to have our own business have the children, attend
to them and keep the business running. It's quite empowering to
look back at this past year and see what we have
Laura Fantacci captured in the iconic Westbourne Grove,
Delicate white lace with rose gold details, worn by Laura in our
As a mother to two beautiful children, how would you say
motherhood has changed you and do you have any tips for balancing
motherhood with a thriving career?
has changed me. I always say that 'done is better than perfect';
I'm a real perfectionist and struggle to attain to what I just said
but motherhood forces you to. You cannot control things to the
extent you want to, especially in the earlier years when they are
little. It's very frustrating for someone who is used to running
their ship in a certain way but it makes you a more flexible person
and an easier going person. I was neither of those things but since
having children, I've been told I'm easier to get along with
because - it's changed me in a positive way. It also makes you
relate to other women and mothers in a strong way, in a way that
makes you have this sense of womanhood. It's hard to have that
feeling before you have kids because of what you go
I'm lucky that
I have my business and my own rules. I work from home which means
I'm around all the time. It doesn't mean that I have to do
everything all the time but I can do a nursery pick up, I can take
my daughter to ballet or I can take a moment to be with them. I'm
not gone from 9.30 - 5.30 and that makes me really happy. There is
a flip side, but it's a matter of communicating to your children
when mummy is doing work and you shut the door and carry on. Also
because I live abroad and I don't have any family here in London, I
have an amazing nanny who is literally my right hand women. She
allows me to take a day off to do this and that and I know they're
in safe hands. I think I'm lucky in that respect and grateful of
having the opportunity to do all that do because I have that
What are your go-to shopping destinations in London for
high quality essentials that fit your chic aesthetic?
There is a bit
of a top five. A pair of leather leggings from Joseph, they are
expensive so they are definitely an investment, but they virtually
look good on any shape. You will wear them from now until you are
75! It's matter of paring them with the right shoe and top at the
different stages of your life. They are so versatile and a real
staple that you can wear all year round.
I'm a huge fan
of Chinti and Parker cashmere. I also love my Sophie Hulme bag, the
Black Cromwell East West Shopper, because I can hold it by the
handles or use the longer strap and it fits all the things I like
to carry around. Bodas underwear, is another. Underwear is one of
those things you forget about but it makes you feel comfortable and
if you buy the right thing it can last you a long time. A red
lipstick also always does the trick!
You are originally from Italy, how to feel your Italian
roots have influenced your style?
I don't know
that Italian style has influenced me, I think that British style
has much more. I've been here for 20 years this year. When I go
back I feel like the odd one out as Italian style is always a bit
over the top. I feel like I'm a bit of a cross-breed. When I go
back to Italy what I do love, is that classic Dolce & Gabbana
black or white lace dress.
Laura, pictured outside florist Wild At Heart in West
When and how did you first discover Monica
It was when I
was starting out interning with Isabella Blow at Tatler magazine
and I remember quite a lot of Monica Vinader pieces being called in
for her shoots. When I became fond of it was a little later on when
I became Fashion Editor at Red Magazine. I felt like the quality of
the product and the price was really relevant for the Red reader
and the jewellery was so versatile relevant to my pages whether I
was doing a travel page and we'd include a Fiji bracelet or a
Christmas page and you feature a glamorous earring. There was
always something with a really good price point.
relationship really cemented years later when we started with
Wardrobe ICONS and we did an event; and that felt like the
completion of a long lasting relationship, it was such a lovely
event and we had so many lovely readers come to it, it was really
nice to see all our readers under one roof in the beautiful Chelsea
store just before Christmas, it felt like the perfect
How do you incorporate jewellery and accessories into
your everyday style? Do you have a style preference; diamond,
gemstones or plain pieces?
I am more of a
gold and rose gold person and I love them mixed together. I also
love diamonds, anything pavé! When my daughter Greta was born, my
aunt wanted to give her a really beautiful forever gift and I
bought her the Monica Vinader Ava Disc diamond earrings and I saved
them for her (I might have worn them a couple of times). I'm less
of a gemstones person, but I do love layering; I very rarely just
wear one thing.
If you could have anything engraved on a Monica Vinader
bracelet what would it be?
It would be
Greta Zita and Vera Gilda; I love their names and
they were my grandmother's as well.