GLAM4GOOD seeks to affirm that every woman is beautiful
and should have the access and resources to feel so ardently. "Joy"
is a word you use quite frequently. How did GLAM4GOOD begin, and
what made you want to use fashion as a platform to assist women
find their joy?
After 15 years
of working in the fashion and beauty industries, I started
GLAM4GOOD as a way to use my love for style to honour courage,
raise awareness, bolster self-esteem, dress people in need and
empower women and girls. What began as a personal mission has now
become a thriving movement, community, empowerment platform that
creates and celebrates fashion and beauty making a social
In just a few
years, whether through our self-esteem enhancing initiatives,
#shoppingspree4free pop-up shops, or confidence building makeovers,
GLAM4GOOD has helped over 20,000 disadvantaged women and girls and
raised awareness for hundreds of causes.
My team and I
have used fashion and beauty to empower women who have lost
children from gun violence, lost limbs at war, lost breasts from
cancer, lost their homes from a natural disaster or lost their way
because of substance or domestic abuse. We have witnessed
first-hand, the tremendous healing power fashion and beauty has to
shine the human spirit, promote wellness, affect positive change
and ignite joy.