Meet Yen Reis,
founder of global beauty brand Skin Laundry. Discover Yen's
favourite spots in Hong Kong, her path to success and how she
balances a thriving career with motherhood.
What led you to founding Skin Laundry?
in Singapore, I began experiencing hormonal acne after having my
third son and I found a solution in Laser & Light therapy. It
was fast, effective and allowed me to maintain healthy skin. When I
moved to Los Angeles, I saw a void in the market - there were no
accessible, time efficient, and affordable professional laser
treatments that produced results without any downtime. It was then
I decided to open Skin Laundry and developed a signature Laser
& Light Facial at an affordable price point so everyone can
enjoy the benefits of lasers.
What has been the highlight in your Skin Laundry story
ability to build a beauty brand and service that is innovative and
unique in a very saturated beauty space. Also having the ability to
help improve the quality of skin of customers and giving them the
confidence to wear no makeup!
How do you think Skin Laundry stands out in the crowded
beauty and skincare industry today?
We stand out
because we are focused and consistent. We try to offer the best
experience in both service and products at an affordable price so
that our customers can afford to maintain beautiful
What do you enjoy the most about being an entrepreneur
of a thriving and global business?
I love being
able to see a vision come to life. I also love the learning process
that you have to go through to get to where you are today and look
forward to learning much more in the future as well. It's a big
challenge and it feels good that all the hard work drives it
You have launched Skin Laundry in the US, Hong Kong, and
soon more stores in London. What is your vision for the future of
the brand in the years ahead?
created Skin Laundry with the vision that we will be the Starbucks
of laser facials. Dotted around the world everywhere you go and
with every visit, you know what to expect and as it's consistent
anywhere around the globe. I actually have customers that use Skin
Laundry in New York, Hong Kong, London and LA!
When you decided to expand the business to Asia, why was
Hong Kong your first stop?
I lived in
Singapore for many years and spent quite a bit of time in Hong
Kong. I knew it would be my bridge to Asia as it will allow me to
start building brand equity in Asia. So many people look to Hong
Kong for new and exciting brands and experiences, plus the
cosmopolitan mix of expats and locals makes it the perfect market
for both my service and products.
What is the best piece of advice you would share to
someone wanting to start a business of their own?
always risks involved in starting your own business and you have to
have the stomach for it. You have to do your homework and believe
that your product works and build your business based on a culture
As a mother of three beautiful children, how would you
say motherhood has changed you and do you have any tips for
balancing motherhood with a thriving career?
I keep a
balanced life by trying to prioritise my to-do list. I always put
my family first and I work from home a lot so I can be present. I
travel a lot for work, so when I am with them I do not waste any
time being away from them.
What has surprised you the most about living in Hong
everyone is. There is so much going on, events, parties, charities,
talks, walks… there is always something to do! I love that about
In Hong Kong, where would you often go for a spot of
shopping or something fun on the weekend?
I think the
ifc Mall has everything; we are usually there on weekends, eating
and shopping. I do my Skin Laundry facial at Lane Crawford. My boys
love the City Supermarket and we enjoy going to the movies as a
family. I take my husband to Monica Vinader…
How did living in Hong Kong influence your concept of
beauty? How is the concept of beauty in Hong Kong different from
that in America?
In Hong Kong
it's very much about the base, meaning skincare is very important.
Having healthy, clear, flawless skin is a skincare goal for most.
In the US, the focus is on colours and lots of makeup so what's
beneath is not as important. That being said, there is a shift
where I have noticed that people in the US are becoming more
focused on skin and in Asia there is a rise in popularity of colour
Who are your favourite Hong Kong designers or go-to
brands in the city?
Honestly, I am
a Gap sort of girl. I live in jeans, white t-shirts or shirts and
if I have to look professional I throw on a blazer. That being
said, I love to browse Lane Crawford and I can always find
something I want there.
What is the best styling advice you've have ever
Stick to black
or white and you always look classic and chic.
How do you use jewellery in your everyday look?
I love pieces
that I do not have to take off and I am a gold girl. I keep it
pretty simple and classic.
Do you have a sentimental piece of jewellery or a piece
with a fabulous story behind it?
buys all my jewellery and I always wear most of them and usually
never take them off. He brought me a necklace in 2007 when we were
in Paris together, and I think I have worn it almost every day
since. Anyone who knows me has never seen it off.
If you could engrave a message or doodle on a MV
bracelet what would it be?