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We are thrilled to announce the opening of our first boutique in the USA at 151 Spring Street, SoHo, New York. The stylish Soho boutique, coined as Monica's 'home from home', welcomes shoppers to explore the 1,600 square feet of sophisticated, yet contemporary shopping environment.

Designed by Monica herself and the same team of architects that developed the International stores, the interior features the original features of this classic Soho space, including the limed brick walls and the reclaimed floor.

The store combines both a shopping and seating area featuring mid-century furniture upholstered in Yves Klein blue velvet and an Italian 1950s Stilnovo chandelier. A piece of contemporary photography by Harry Cory-wright, from Monica's personal collection, dominates the back of the store, showing the view of the Norfolk marshes next to her home.

This store really feels like my first home in New York. I have combined our distinctive jewellery cabinets with my collection of mid-century and modern furniture and lighting, keeping all the details of this gorgeous SoHo space, allowing it to shine. – Monica Vinader, CEO and Founder

To celebrate the launch of the store we are releasing an exclusive global pre-launch of the Linear Round Bead bracelet from the iconic friendship family, featuring the same sleek and clean aesthetic, which was inspired by contemporary architecture and sculpture.

Each Linear bead is slidable to create your desired look, and can be engraved with numbers, letters or symbols on both sides, introducing a playful new way of making your jewelry unique. Layer, stack and style these new pieces alongside your classic Linear bracelet for an elevated look.

The Linear Bead Friendship bracelet, an exclusive pre-launch at our New York Boutique.

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