Creating a look for your big day can feel overwhelming. You've probably pinned a million images to your 'bridal style' Pinterest board, and it's highly likely that the looks you love vary a fair bit. Don't worry, that's normal! To help you get your ducks in a row before you leap into any styling decisions, we've pulled together some useful tips. From location to skin tone, we've rounded up the key considerations that will help you build a look that makes you shine.