MV Opens At Canary Wharf
Our gorgeous new boutique in Canary Wharf Jubilee Place is now open, showcasing the full Monica Vinader range along with our same day complimentary engraving service. Here we share with you the inspiration behind the design of our second London Boutique…
The integrity of the materials that we choose for our store interiors is as important to us as the jewellery itself. Picking our favourite elements from the South Molton Boutique was easy and we had great fun in bringing them together in a much bigger space. The elegant brass mirrors and cash desk, the beautiful Aalto chandelier and our Scandinavian inspired limed floor contrast beautifully with the new dark panelled wall. Soft furnishings and some clever decorative touches, including a collection of some of Monica's favourite crystals, mean this store remains uniquely Monica Vinader.
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The moodboard for the store and a detail from the Aalto chandelier.
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The inspirations for the floor, brass cash desk and furniture marquetry patterns come from American artist Frank Stella’s linear style. His simple chevrons create subtle illusions of depth to a flat surface.
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Italian architect Carlo Scarpa’s beautiful Brion Tombs in Treviso, Italy show how to carefully balance shapes to create a strong but tranquil building. We love the art deco feel of the window reveals; the stepped detail inspired our brass wall mirrors which have now become a signature feature of our MV stores.
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The distinctive paneling along the back of the store was inspired by the artwork of British artist Rachel Whiteread, who creates sculptures of spaces in and around everyday objects to give her work a unique structure and form. We also loved her herringbone pattern as further inspiration for our floor.
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The eclectic styling continues with the mid-century chairs paired with a contemporary marble table from Tom Dixon. We particularly love how the veins give the piece its own personality just as each of our colour gemstones has its own individual character. The Chinese console and electric blue butterfly domes were hand selected by Monica as a final personal touch.
"Creating the most wonderfully inviting space in which to browse our extensive range, the new Canary Wharf boutique has been beautifully designed to complement our stunning collections. Complete with its relaxed seating area, the store concept focuses around an extremely personalised service that ensures an unparalleled shopping experience." Monica Vinader, CEO and Founder.